About Us

Our Mission

“JES Prime Senior Living’s Mission is to develop, build, manage and invest in quality housing where our families would be proud to live.”

Who We Are

JES Holdings is a privately-held family of companies, with more than 800 employees. Since our inception in 1984 we develop, build, manage and invest in quality housing where our families would be proud to live. JES | Prime Senior Living was established as a member of the JES Holdings family of companies, to create independent living environments for seniors that celebrate and empower a vibrant lifestyle.

Our Expertise

With over 35 years of providing residents with exceptional service, we have developed high standards that drive every member of our experienced team.


Our greatest investments, reaping the highest results, are the team members who uphold the vision of JES Holdings. Together, we have developed over 400 communities across 7 states.

Company Culture

Our culture is what separates us from everyone else. We look for and reward dedication, innovation, creativity and hard work in each of our team members, because our success depends on it.

Our Core Values

Rewarding Accountability

A “Can-Do” Attitude

Honesty & Integrity

A Company Culture of Energy, Entrepreneurial Spirit, Teamwork

Innovative Thoughts and Actions

Mutually Beneficial Relationships

Optimized Potential via Hard Work

Professional Growth

Experienced Leaders

The strategic direction and day to day guidance provided by the JES Holdings leadership team generates the best possible experience for our stakeholders – our residents and their family members!

Jeffrey E. Smith

President & CEO

Jeffrey E. Smith, a fifth generation Boone County resident, is President and CEO of JES Holdings, LLC.  JES Holdings includes Affordable Equity Partners, Inc., JES Dev Co, Inc., Fairway Construction Co., Inc., Fairway Management, Inc., Capital Health Management, Inc. and JES Prime Senior Living, LLC. With offices in Columbia and St. Louis, Missouri along with Atlanta, Georgia, this family of companies is dedicated to building quality, affordable and conventional housing across the United States.

With over 30 years of experience in the real estate and housing industries, Mr. Smith has been active with the Low Income Housing Tax Credit (LIHTC) program since the creation of the Tax Reform Act of 1986. He was instrumental in drafting the legislation for the state tax credit in Missouri in 1990, Georgia in 2000 and Oklahoma in 2014. A recognized leader in the affordable housing industry, Mr. Smith received the first Governor’s Award for Excellence in Elderly Housing in Missouri.

Mr. Smith is a veteran who served as a US Army captain and in the Army Reserves. He contributes to numerous charitable, civic and educational organizations including: The Missouri Review Smith Prize for Fiction, Non-Fiction and PoetryBoys and Girls Club of ColumbiaHeart of Missouri United WayThe Food Bank for Central and Northeast MissouriArrow Rock Lyceum Theatre and The State Historical Society of Missouri where he serves as a trustee.

The Jeffrey E. Smith Institute of Real Estate was founded in 2005 and operates within The University of Missouri’s Robert J. Trulaske, Sr. School of Business. Mr. Smith is a member of the College of Business’ Strategic Development Board, The Herbert J. Davenport Society and recipient of the University’s Distinguished Alumni Award.

Monica Swoboda

Executive Vice President

Monica Swoboda is a trusted and respected professional with over 40 years of experience in management and executive leadership in healthcare and real estate industries.

Monica is an effective and accomplished communicator and has been told she is an empathetic and persuasive speaker. Monica has the innate capability to influence others. She is skilled at evaluating all options, generating solutions and building consensus.

From years working as a registered nurse & nursing educator, healthcare administrator, senior living community development executive to her current role at JES Holdings, Monica has possessed an entrepreneurial spirit and competitive attitude making her an effective leader.

Will Markel

Executive Vice President

For over 10 years, Will Markel has held many roles within the family of companies affiliated with JES Holdings, LLC. Today his role provides the financial oversight of Affordable Equity Partners, Fairway Management, Fairway Construction, Capital Health Management and JES Prime Senior Living underneath JES Holdings, LLC.

With over a dozen director-level leaders reporting to him he is responsible for business development, legislative oversight, market evaluation and financial planning. Will has created relationships in several states around the country with investors and development partners in the real estate industry.

Will is involved in his local community through the United Way Leadership Circle and as a member of the Herbert J. Davenport Society at The University Of Missouri.

Walker Smith

Executive Vice President

Walker Smith is a recent addition to the executive leadership team of JES Holdings, LLC. He began his career in real estate as the founder and CEO of JWS Developments, LLC, where he purchased, renovated, marketed and rented residential real estate. He broadened his experience at The Kroenke Group, a leading U.S. owner and developer of shopping centers and apartments and at Planigrupo, the largest developer and manager of shopping malls throughout Mexico and Colombia.

Prior to joining JES Holdings, Walker worked for Rialto Capital Management, a real estate investment management company in NYC where he financed commercial real estate through CMBS lending and securitization. He brings these experiences and expertise to his executive role with JES Holdings, LLC.

Walker graduated summa cum laude with a Bachelor of Science in Business Administration from Babson College with a concentration in Finance.

In addition to volunteering with The United Way, he honors his family’s commitment to provide educational opportunities in real estate and finance students through the Jeffrey E. Smith Institute of Real Estate’s annual business venture, Tigers on Wall Street. Founded in 2005, the Jeffrey E. Smith Institute of Real Estate operates within the Robert J. Trulaske, Senior College of Business at the University of Missouri.

Steering Committees

We realize each community is special and unique, so we reach out to leaders in each community to help us shape the perfect living environment. From the first day of planning to each and everyday in the community, our steering committee members help guide us.

The JES | Prime Senior Living Team

Here are a few of the reasons why our residents have an unrivaled experience in our communities.

Are you passionate about improving the lives of others?

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Improving every community we touch is central to what we do every day. Our commitment to local and national philanthropic events is no exception. JES Holdings employees embrace a corporate culture in which we extend our partnerships well beyond the real estate, healthcare and financial services industries. To learn more about JES Holdings philanthropic efforts, visit the JES Holdings website.

Charitable Giving

We believe in giving back to our local communities and we encourage our residents to do the same! This year JES | Prime employees and residents raised money for the American Heart Association, ElderCare of Alachua CountyBoys & Girls Club of Columbia, True North and more.


We are committed to strengthening our communities by dedicating our time and talents. JES Holdings and its family of companies have joined in the fight to end hunger by volunteering time and offering donations to local food banks. This year, JES | Prime employees and residents volunteered at The Food Bank for Central & Northeast Missouri.

Resident Impact

Through the promotion of events and volunteer opportunities in our communities, resident involvement has skyrocketed. We have found that this involvement is not only beneficial for the communities we serve, but that our residents are healthier and happier when they have opportunities to make a difference in their cities.

Organizations We Love

We encourage you to educate yourselves on the organizations near and dear to our hearts.

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